In this case, Honey Maid released a set of controversial ads which are not the topic of this post. They are not particularly remarkable, except the fact that they feature gay parents with their children as part of a montage depicting the new ‘normal’. Nicely done, but nothing to write about.
A group of people opposed to the idea of gay marriage, or at least of gay parenthood, began responding with negative comments and a letter-writing campaign.
Honey Maid could have released the expected apology press release accompanied by pandering tweets and facebook updates. Instead, they created this lovely video. They’ve printed the angry responses, and used them to construct a much more positive response, furthering the real point of their initial message. And highlighted the positive messages they received that vastly outnumbered the negative. Kudos.
Honey Maid Tells Homophobes to Take a Hike in Best Response Ad Ever.